Jan
09
2012
One of the leading causes for small business failure is lack of liquid assets. Without cash, businesses cannot pay for their medium and long-term investments and in the worst case scenario it means they cannot meet their regular obligations such as their employee payroll.
THERE ARE TWO WAYS TO LOSE A BUSINESS:
- HAVING TO PAY OUT MORE IN EXPENSES THAN RECEIVED IN INCOME.
- HAVE A SUCCESSFUL (PROFITABLE) OPERATION BUT RUN OUT OF CASH.
CASH FLOW IS THE ABSOLUTE KEY!